Discover how MidWest Homes for Pets leveraged Perenso to effortlessly increase order sizes and maximize revenue:
MidWest Homes for Pets has been a trusted brand for pet owners, breeders, and retailers worldwide since 1921.
Field Sales Challenges:
Placing orders was a fragmented, multi-step process. Reps handwrote orders on notepads, relayed them by phone, and relied on retailers' verbal agreements to order more next time—a chaotic workflow that resulted in losing nearly 50% of orders. Determined to solve this, Brad Cantwell, VP of Sales at MidWest Homes for Pets, sought an efficient, easy-to-implement solution.
Perenso Solution:
Adopting Perenso's field sales platform has improved order accuracy and efficiency for MidWest reps, while simultaneously driving increases in typical order volume and total revenue per order.
Perenso provides MidWest Homes for Pets with the following services: