---
title: "Case Study: Fosters Inc. | Perenso"
description: Foster's Inc, a lawn & garden distributor, increased attendance by 50% and sales by 30 % when they switched to the Perenso virtual trade show platform.
---

[Perenso Case Studies - How We Help Our Customers Sell Better ](https://blog.perenso.com/case-studies)

# [Case Study: Fosters Inc. | Perenso](https://blog.perenso.com/case-studies/fosters-inc-case-study)

 Written by [Perenso](https://blog.perenso.com/case-studies/author/perenso) | Dec 4, 2020 5:54:08 AM

Serving thousands of retailers, turf professionals, landscapers, and specialty food stores in the American Midwest, [Foster’s Inc.](https://www.fostersinc.com/) offers retail and professional lawn, garden, and landscape supplies and giftware. Foster’s has hosted heavy order-writing trade shows for over 25 years.

## Trade Show Challenge:

It was critical for Foster’s to rapidly pivot to a virtual show when their physical show had to be canceled due to the impact of COVID-19. “This event is so important to our success every year. Without this solution this year, we’d have a really tough 2021”, said Jeff Engel, President of Foster’s Inc. Foster's needed a platform that gave a quick and easy ordering system and could handle complex ordering requirements. 

## Perenso Solution:

With [Perenso Cloud Show,](https://www.perenso.com/perenso-virtual-trade-show/) a virtual trade show platform, Foster’s was able to [extend its reach ](https://blog.perenso.com/bring-on-the-customers)and protect its business.

REACH: 50% increase in attendance

GROW: 30% increase in sales

PROTECT: Overcame uncertainty for 2021

 

### Perenso provides Foster's Inc. with the following services:

## [Trade Show Ordering](https://www.perenso.com/trade-show-software-for-sales) | [Virtual Trade Show | ](https://www.perenso.com/sell-better-at-virtual-trade-shows)[Event Registration](https://www.perenso.com/event-registration-solution)

##  Deals and Discounts | [Leads & Content](https://www.perenso.com/lead-generation-content-management-for-trade-shows)

 

[View full post](https://blog.perenso.com/case-studies/fosters-inc-case-study)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Perenso"
  },
  "dateModified" : "2025-06-24T19:27:09.253Z",
  "datePublished" : "2020-12-04T05:54:08Z",
  "headline" : "Virtual Event Case Study: Foster's Inc.",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Copy%20of%20Employee%20Spotlight%20%286%29.png",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://blog.perenso.com/case-studies/fosters-inc-case-study",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Case Studies"
  }
}
```