A major part of a successful field sales team is planning – Whether it be planning your selling objectives, customer targeting, or finding the most efficient route to take that day - AKA route planning. Route planning is essential in the field sales world for a multitude of reasons. For starters, route planning optimization maximizes each sales reps’ schedule with real-time route planning and prioritizes sales calls based on client value. According to a study from Salesforce, “66% of a sales team member’s time is spent on non-sales activities” and “45% of mobile workers have wasted significant time because of inaccurate or outdated information.” Let route optimization do the daily planning for your reps and give them more time to sell.
There are a few challenges that many field sales reps are faced with that could be avoidable with smart route planning:Planning sales routes is a simple solution to these challenges. Rather than wasting time not selling, route planning helps reps take advantage of this downtime and plan for unexpected changes (traffic delays or inclement weather).
Well, why can’t I just use Google maps to plan out my stops efficiently?
Main benefits of route planning
How should you decide what route planning software is best for you?