4 Ways Field Sales Software is Transforming the Sales Industry

May 02, 2023

When you first think of field sales, the image that comes to your mind might be of the traveling salesman going door-to-door, making the same tired pitch, scribbling notes in a notepad, and following up by phone. That’s how field sales used to be.

But the sales landscape looks vastly different today. For most sales teams, the biggest game changer has been the introduction of field sales software. Here are four ways field sales software has rewritten the rules of the sales industry:

Improving Sales Productivity and Efficiency

One of the biggest changes brought by field sales software is the streamlining of day-to-day tasks. Sales reps already know how much of their time can be eaten up by order processing, invoicing, data entry, and other mundane tasks. Field sales software can automate these tasks and reduce the chance of errors in data management, allowing sales reps to focus on the most important part of their jobs: building customer relationships.

Making Data-Driven Decisions

In the past, sales reps had to rely on intuition and their gut instinct to make decisions about which sales prospects to pursue, how to reach out to them, or which product or service offering best suits their needs. But these days, field sales runs on data. 

Field sales software provides access to a wealth of data sales reps can use to inform their decisions. Information about customer behavior and sales trends can be collected and used to identify the best sales strategy to use for each prospect. Field sales software also features analytics and forecasting, and can provide valuable insights into customer behavior. This information can be used to make data-driven decisions.

Facilitating Collaboration and Teamwork

Getting the marketing team and the sales team to be on the same page is one of the oldest challenges in business history. It’s not enough for the two teams to simply coexist. They need to collaborate with one another for a business to be successful. But more often than not, both teams have different ideas about how to achieve success. That’s typically the case when the sales team believes marketing is out-of-touch with what’s really going on with customers, and the marketing team thinks sales isn’t looking at the big picture. 

Sales software can be an effective tool for teams to collaborate, by providing a shared platform for information, data, and communication. It features content management tools, shared calendars, and task lists to help team members coordinate their efforts and work toward a common goal. Sales software can also provide real-time communication between team members.

Increasing Sales Agility and Adaptability

With the ever-changing landscape of sales, businesses need to remain agile. The market is in a constant state of flux, consumer tastes change, and the economy goes through various cycles. Businesses need to be able to adjust to changes on demand without having to invest in additional infrastructure or resources. Field sales software can be customized to fit a company's business structure and adapted to meet their needs as they change over time. 

With the right sales software, sales teams have access to real-time data on sales performance and customer behavior, allowing them to quickly adapt to changes in the market and respond to customer demands. By leveraging the power of sales software, businesses can stay nimble and responsive in the face of changing market conditions, ultimately leading to improved outcomes and increased competitiveness.

The field sales industry looks vastly different today from how it looked years ago. As technology becomes more sophisticated and consumer behavior changes, the relationship between sales teams and their buyers change with it. 

To keep up with the ever-changing sales landscape, businesses need robust sales enablement tools to elevate sales, increase conversions, and streamline their sales processes. Perenso’s sales enablement tool provides the features sales teams need to help them work more efficiently, make better decisions, and build stronger customer relationships.

Talk with an expert at Perenso and see what our field sales enablement tool can do for you.