--- title: "Trade Show Case Study: City Line Distributors" description: Discover how Perenso transformed City Line Distributors' trade show experience, streamlining registration and enhancing attendee engagement with innovative event solutions. image: https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight.png --- [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show)[Foodservice](https://blog.perenso.com/case-studies/tag/foodservice) # Trade Show Case Study: City Line Distributors by [Perenso](https://blog.perenso.com/case-studies/author/perenso) 1 min read May 7, 2024 4:50:43 PM ## Learn how City Line enhanced their trade show experience with Perenso.     Since 1930, [City Line](https://www.citylinefoods.com/) has been New England's largest, independent, full-service food distributor. They supply food to various establishments, including hospitals, restaurants, and other food service businesses. ## Trade Show Challenge: City Line faced a significant challenge during their trade shows when they relied on outdated pen and paper methods for managing orders and crafting name badges for attendees. This manual process proved time-consuming and led to extended wait times, leaving attendees feeling frustrated and impatient. The inefficiency of this system was evident, and City Line knew they needed a modern solution to streamline their operations and enhance the overall trade show experience for both their team and their customers. ## Perenso Solution: The implementation of [Perenso Trade Show](https://www.perenso.com/trade-show-software-for-sales) revolutionized City Line's trade show experience. With the [event registration software](https://www.perenso.com/event-registration-solution), the registration process was seamless, and show entry lines were eliminated. The ordering app expedited the ordering process and enhanced overall organization, making it easier for both customers and exhibitors to place orders and take leads. Additionally, the use of the [mobile event app,](https://www.perenso.com/mobile-sales-app-for-trade-shows) enhanced event navigation and increased attendee engagement. ### Perenso provides City Line with the following services: ## [Trade Show Ordering](https://www.perenso.com/trade-show-software-for-sales) | [Event Registration](https://www.perenso.com/event-registration-solution) | [Leads and Content](https://www.perenso.com/lead-generation-content-management-for-trade-shows)  ## [Mobile Event App](https://www.perenso.com/mobile-sales-app-for-trade-shows) Share this [Share on X ](https://x.com/intent/post?url=https://blog.perenso.com/case-studies/trade-show-case-study-city-line-distributors&text=Trade+Show+Case+Study%3A+City+Line+Distributors) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.perenso.com/case-studies/trade-show-case-study-city-line-distributors&t=Trade+Show+Case+Study%3A+City+Line+Distributors) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.perenso.com/case-studies/trade-show-case-study-city-line-distributors&t=Trade+Show+Case+Study%3A+City+Line+Distributors) Previous story [← Multi-Lingual Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/case-studies/multi-lingual-trade-show-case-study-gordon-food-service) Next story [Trade Show Case Study: The Cisco Companies →](https://blog.perenso.com/case-studies/trade-show-case-study-the-cisco-companies) ## You May Also Like These Related Stories [Multi-Lingual Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/case-studies/multi-lingual-trade-show-case-study-gordon-food-service) ![Multi-Lingual Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(12).png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Multi-Lingual Trade Show Case Study: Gordon Food Service May 7, 2024 4:48:44 PM 1 min read [Trade Show Case Study: Central Garden & Pet](https://blog.perenso.com/case-studies/central-garden-pet-case-study) ![Case Study: Central Garden & Pet](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(10).png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Trade Show Case Study: Central Garden & Pet Feb 27, 2023 5:03:15 PM 1 min read [Mobile Event App Case Study: Gordon Food Service](https://blog.perenso.com/case-studies/mobile-event-app-case-study-gordon-food-service) ![Mobile Event App Case Study: Gordon Food Service](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(2)-1.png) [Mobile Event App](https://blog.perenso.com/case-studies/tag/mobile-event-app) ### Mobile Event App Case Study: Gordon Food Service Jan 18, 2024 11:01:33 AM 1 min read ### No Comments Yet Let us know what you think ## Let's Chat ![Schedule A Call](https://blog.perenso.com/hs-fs/hubfs/Employee%20Signature%20Photos/Schedule%20A%20Call.png?width=100&height=100&name=Schedule%20A%20Call.png) ### Let's get started! Book a 30-minute starter conversation [Let's get started!](https://content.perenso.com/schedule-a-demo) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Perenso", "url" : "https://blog.perenso.com/case-studies/author/perenso" }, "dateModified" : "2025-11-11T16:57:21.539Z", "datePublished" : "2024-05-07T22:50:43.000Z", "headline" : "Trade Show Case Study: City Line Distributors", "image" : [ "https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight.png" ], "mainEntityOfPage" : { "@id" : "https://blog.perenso.com/case-studies/trade-show-case-study-city-line-distributors", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.perenso.com/hubfs/Perensologo.png" }, "name" : "Perenso" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/166331646521/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/city-line-distributors-share-best-practices-for-streamlining-event-check-in-processes-with-perenso.mp4", "dateModified" : "2025-11-11T16:56:52.722Z", "description" : "Transform your event experience with streamlined registration and enhanced data capture. In this video, we explore how Perenso's innovative solutions can revolutionize your trade show processes.\n\nKey topics covered include:\n\n- **Seamless Registration**: Discover how transitioning from pen and paper to a digital registration system drastically improves efficiency, allowing attendees to check in quickly and access the show floor without delays.\n\n- **Effective Onboarding**: Learn about the comprehensive support provided during the setup phase, ensuring a secure and reliable Wi-Fi network for all event activities.\n\n- **User-Friendly Mobile App**: See how the addition of a mobile app enhances visitor engagement, featuring interactive maps, schedules for raffles, and real-time updates on demos.\n\n- **Efficient Lead Capture**: Understand the importance of capturing customer data at booths through simple barcode scans, enabling suppliers to follow up with interested leads effectively.\n\n- **Real-Time Insights**: Explore how immediate access to data helps sales teams make informed decisions, ultimately driving growth and improving customer relationships.\n\nKey takeaways from this video include actionable insights on improving event management and maximizing sales opportunities through technology. 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In this video, we explore how Central Garden and Pet successfully executed their first hybrid trade show with the help of Perenso, revolutionizing their approach to customer engagement and data management.\n\nKey highlights from this video include:\n\n- The innovative combination of live and virtual components that allowed Central Garden and Pet to exceed attendance expectations and engage more independent customers than ever before.\n- Insights into how Perenzo's advanced registration and reporting features streamlined the event process, eliminating long lines and ensuring smooth operations.\n- The impressive results achieved, including the cleanest data from orders and enhanced reporting capabilities that facilitated quicker product availability for customers.\n\nJoin us as we dive into the transformative power of hybrid events and how leveraging technology can drive sales, improve vendor relationships, and enhance customer satisfaction. Discover actionable insights for your next trade show and learn how to make your events more efficient, cost-effective, and impactful.", "duration" : "PT4M8S", "height" : 1080, "name" : "Event Data Reporting: Faster, Cleaner Orders at Central Garden and Pet", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Case%20Study:%20Central%20Garden%20&%20Pet.mp4/medium.jpg?t=1762816849643", "uploadDate" : "2023-02-27T22:07:24.792Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/151994156802/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/boost-customer-engagement-using-innovative-event-tools.mp4", "dateModified" : "2025-11-11T17:00:25.090Z", "description" : "Unlock the full potential of your trade show experience with our innovative mobile app designed for exhibitors and attendees alike. This video delves into how our app enhances the event experience by putting essential resources right in the palm of your hand.\n\nKey features highlighted in this video include:\n\n- **Comprehensive Event Insights**: Discover all vendors and products available on the show floor, along with vital information such as parking and venue details.\n- **Real-Time Notifications**: Learn how the app enables on-the-spot communication to guide attendees to important activities and presentations during the event.\n- **Sales Rep Targeting**: Understand how sales representatives can customize recommendations for attendees, ensuring they don’t miss key products and presentations.\n- **User-Friendly Design**: Hear the positive feedback from users who appreciate the app's intuitive interface, making it easy to navigate and access resources.\n\nBy integrating our app into your event strategy, you can streamline the attendee experience, improve engagement, and foster meaningful connections. 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