Trade Show Case Study: Central Garden & Pet

For over 40 years, Central Garden & Pet has been the market leader in the garden and pet industries with distribution and manufacturing facilities across the US.

Trade Show Challenge: 

This was the first live trade show Central Garden & Pet had held in two years and the first time ever, that they had the physical show in conjunction with the virtual piece as well, so the uncertainty surrounding the event was inordinate. Even without knowing what attendance would look like and how their sales would be affected, CGP really wanted to upgrade the reporting and data capabilities to provide the best possible trade show experience for their customers and their vendors.

Perenso Solution: 

With Perenso Trade Show and Perenso Cloud Show, not only was Central Garden & Pet able to retrieve the more detailed reporting and analytics they were after, but they also increased their customer attendance and exceeded their sales goals. Even with the increased attendance, our event registration solution made the transition from pre-show to at-show a seamless one, eliminating the dreaded task of waiting in line to enter the event. 

Beginning with the onboarding process, all the way through to the post-show reporting, CGP was impressed with the data and reporting capabilities that Perenso had to offer. During the show, customers, vendors, and show hosts appreciated that they could view order and lead reports in real time, allowing them to keep track of their sales progress. And after the show we were able to provide them with the cleanest data they had ever received, allowing them to record, process, and deliver show orders, faster than ever before.



Perenso provides Central Garden & Pet with the following services:

Trade Show Ordering | Event Registration | Virtual Trade Show

Deals and Discounts | Leads and Content | Flight Board