--- title: "Case Study: Central Garden & Pet | Perenso" description: Central Garden & Pet increased their customer attendance, streamlined event registration, and exceeded sales goals at their hybrid trade show. image: https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(10).png --- [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show)[Virtual Trade Show](https://blog.perenso.com/case-studies/tag/virtual-trade-show) [Lawn & Garden](https://blog.perenso.com/case-studies/tag/lawn-garden)[Pet Goods](https://blog.perenso.com/case-studies/tag/pet-goods) # Trade Show Case Study: Central Garden & Pet by [Perenso](https://blog.perenso.com/case-studies/author/perenso) 1 min read Feb 27, 2023 5:03:15 PM ## Watch to find out how the lawn and garden distributor exceeded their sales goals with Perenso.     For over 40 years, [Central Garden & Pet](https://www.central.com/) has been the market leader in the garden and pet industries with distribution and manufacturing facilities across the US. ## Trade Show Challenge:  This was the first live trade show Central Garden & Pet had held in two years and the first time ever, that they had the physical show in conjunction with the virtual piece as well, so the uncertainty surrounding the event was inordinate. Even without knowing what attendance would look like and how their sales would be affected, CGP really wanted to upgrade the reporting and data capabilities to provide the best possible trade show experience for their customers and their vendors. ## Perenso Solution:  With [Perenso Trade Show](https://www.perenso.com/trade-show-software-for-sales) and [Perenso Cloud Show](https://www.perenso.com/sell-better-at-virtual-trade-shows), not only was Central Garden & Pet able to retrieve the more detailed reporting and analytics they were after, but they also increased their customer attendance and exceeded their sales goals. Even with the increased attendance, our [event registration solution](https://www.perenso.com/event-registration-solution) made the transition from pre-show to at-show a seamless one, eliminating the dreaded task of waiting in line to enter the event.  Beginning with the onboarding process, all the way through to the post-show reporting, CGP was impressed with the data and reporting capabilities that Perenso had to offer. During the show, customers, vendors, and show hosts appreciated that they could view order and lead reports in real time, allowing them to keep track of their sales progress. And after the show we were able to provide them with the cleanest data they had ever received, allowing them to record, process, and deliver show orders, faster than ever before. ### Perenso provides Central Garden & Pet with the following services: ## [Trade Show Ordering](https://www.perenso.com/trade-show-software-for-sales) | [Event Registration](https://www.perenso.com/event-registration-solution) | [Virtual Trade Show ](https://www.perenso.com/sell-better-at-virtual-trade-shows) ## [Deals and Discounts](https://www.perenso.com/featured-products-and-show-deals) | [Leads and Content](https://www.perenso.com/lead-generation-content-management-for-trade-shows) | Flight Board Share this [Share on X ](https://x.com/intent/post?url=https://blog.perenso.com/case-studies/central-garden-pet-case-study&text=Case+Study%3A+Central+Garden+%26amp%3B+Pet+%7C+Perenso) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.perenso.com/case-studies/central-garden-pet-case-study&t=Case+Study%3A+Central+Garden+%26amp%3B+Pet+%7C+Perenso) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.perenso.com/case-studies/central-garden-pet-case-study&t=Case+Study%3A+Central+Garden+%26amp%3B+Pet+%7C+Perenso) Previous story [← Trade Show Case Study: UNFI](https://blog.perenso.com/case-studies/unfi-case-study) Next story [Trade Show Case Study: Wallace Distribution Company →](https://blog.perenso.com/case-studies/wallace-distribution-company) ## You May Also Like These Related Stories [Trade Show Case Study: Pet Food Experts](https://blog.perenso.com/case-studies/pet-food-company-case-study) ![Case Study: Pet Food Experts](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(8).png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Trade Show Case Study: Pet Food Experts Jun 29, 2022 7:14:00 AM 1 min read [Virtual Event Case Study: L&L Supply](https://blog.perenso.com/case-studies/ll-supply-case-study) ![Virtual Event Case Study: L&L Supply](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(13).png) [Virtual Trade Show](https://blog.perenso.com/case-studies/tag/virtual-trade-show) ### Virtual Event Case Study: L&L Supply May 20, 2021 2:56:49 PM 1 min read [Virtual Event Case Study: Foster's Inc.](https://blog.perenso.com/case-studies/fosters-inc-case-study) ![Virtual Event Case Study: Foster's Inc.](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(6).png) [Virtual Trade Show](https://blog.perenso.com/case-studies/tag/virtual-trade-show) ### Virtual Event Case Study: Foster's Inc. Dec 3, 2020 10:54:08 PM 1 min read ### No Comments Yet Let us know what you think ## Let's Chat ![Schedule A Call](https://blog.perenso.com/hs-fs/hubfs/Employee%20Signature%20Photos/Schedule%20A%20Call.png?width=100&height=100&name=Schedule%20A%20Call.png) ### Let's get started! Book a 30-minute starter conversation [Let's get started!](https://content.perenso.com/schedule-a-demo) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Perenso", "url" : "https://blog.perenso.com/case-studies/author/perenso" }, "dateModified" : "2025-06-24T19:19:49.060Z", "datePublished" : "2023-02-28T00:03:15.000Z", "headline" : "Case Study: Central Garden & Pet | Perenso", "image" : [ "https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(10).png" ], "mainEntityOfPage" : { "@id" : "https://blog.perenso.com/case-studies/central-garden-pet-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.perenso.com/hubfs/Perensologo.png" }, "name" : "Perenso" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/104376458888/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Case%20Study:%20Central%20Garden%20&%20Pet.mp4", "dateModified" : "2025-11-10T23:20:49.643Z", "description" : "Are you ready to elevate your trade show experience to new heights? In this video, we explore how Central Garden and Pet successfully executed their first hybrid trade show with the help of Perenso, revolutionizing their approach to customer engagement and data management.\n\nKey highlights from this video include:\n\n- The innovative combination of live and virtual components that allowed Central Garden and Pet to exceed attendance expectations and engage more independent customers than ever before.\n- Insights into how Perenzo's advanced registration and reporting features streamlined the event process, eliminating long lines and ensuring smooth operations.\n- The impressive results achieved, including the cleanest data from orders and enhanced reporting capabilities that facilitated quicker product availability for customers.\n\nJoin us as we dive into the transformative power of hybrid events and how leveraging technology can drive sales, improve vendor relationships, and enhance customer satisfaction. Discover actionable insights for your next trade show and learn how to make your events more efficient, cost-effective, and impactful.", "duration" : "PT4M8S", "height" : 1080, "name" : "Event Data Reporting: Faster, Cleaner Orders at Central Garden and Pet", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Case%20Study:%20Central%20Garden%20&%20Pet.mp4/medium.jpg?t=1762816849643", "uploadDate" : "2023-02-27T22:07:24.792Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/45284700050/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4", "dateModified" : "2025-10-10T20:59:35.893Z", "description" : "Learn how the lawn and garden distributor increased show sales by 40% using Perenso's virtual trade show platform.", "duration" : "PT3M25S", "height" : 1080, "name" : "L&L Supply Case Study", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4/medium.jpg?t=1760129975893", "uploadDate" : "2021-04-16T15:07:04.718Z", "width" : 1920 } ```