Fosters Inc. Case Study
Serving thousands of retailers, turf professionals, landscapers, and specialty food stores in the American Midwest, Foster’s Inc. offers retail and professional lawn, garden, and landscape supplies and giftware. Foster’s has hosted heavy ordering writing trade shows for over 25 years.
Trade Show Challenge:
It was critical for Foster’s to rapidly pivot to a virtual show when their physical show had to be canceled due to the impact of COVID-19. “This event is so important to our success every year. Without this solution this year, we’d have a really tough 2021”, said Jeff Engel, President of Foster’s Inc. Foster's needed a platform that gave a quick and easy ordering system and could handle complex ordering requirements.
REACH: 50% increase in attendance
GROW: 30% increase in sales
PROTECT: Overcame uncertainty for 2021