--- title: "Case Study: UNFI | Perenso" description: United Natural Foods, Inc. has partnered with Perenso for years and has continued to sell better at their virtual trade shows and live events. image: https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(3).png --- [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show)[Grocery](https://blog.perenso.com/case-studies/tag/grocery) # Trade Show Case Study: UNFI by [Perenso](https://blog.perenso.com/case-studies/author/perenso) 1 min read Jul 5, 2022 6:42:00 AM ## See how Perenso has helped UNFI achieve its trade show goals.   [United Natural Foods, Incorporated](https://www.unfi.com/) is a distributor of natural and organic foods, specialty foods, and related products in the United States and Canada.  ## Trade Show Challenge: UNFI has been transitioning to a more selling-based show and needed technology to help assist them with this. UNFI has multiple different technology-based platforms to make sure that their customers and suppliers have everything. They have a diverse customer base, with different ways that they price. As Michael Bloem, Director of Pricing Strategy puts it, "it's not one size fits all".  ## Perenso Solution: Perenso understands UNFI, its pricing, and its customers. The [trade show platform](https://www.perenso.com/events) helped UNFI achieve everything they were looking for, including quick sales, negotiation capabilities, and accurate reporting after the show. The Perenso Trade Show platform put all the solutions in one hand. There's no more 'I'll get back to you" when a customer asks how much an item costs - With Perenso, everything is right there.  ### Perenso provides UNFI with the following services: ## [Trade Show Ordering](https://www.perenso.com/trade-show-software-for-sales) | Vendor Negotiations | [Virtual Trade Show](https://www.perenso.com/sell-better-at-virtual-trade-shows) ## [Express Registration](https://www.perenso.com/event-registration-solution) | Deals and Discounts | [Leads & Content](https://www.perenso.com/lead-generation-content-management-for-trade-shows) Share this [Share on X ](https://x.com/intent/post?url=https://blog.perenso.com/case-studies/unfi-case-study&text=Case+Study%3A+UNFI+%7C+Perenso) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.perenso.com/case-studies/unfi-case-study&t=Case+Study%3A+UNFI+%7C+Perenso) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.perenso.com/case-studies/unfi-case-study&t=Case+Study%3A+UNFI+%7C+Perenso) Previous story [← Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/case-studies/gordon-food-service-case-study) Next story [Trade Show Case Study: Central Garden & Pet →](https://blog.perenso.com/case-studies/central-garden-pet-case-study) ## You May Also Like These Related Stories [Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/case-studies/gordon-food-service-case-study) ![Trade Show Case Study: Gordon Food Service](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(2)-2.png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Trade Show Case Study: Gordon Food Service Jul 5, 2022 4:09:00 AM 1 min read [Field Sales Case Study: Redbarn Pet Products](https://blog.perenso.com/case-studies/field-sales-case-study-redbarn) ![Field Sales Case Study: Redbarn](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(4).png) [Field Sales](https://blog.perenso.com/case-studies/tag/field-sales) ### Field Sales Case Study: Redbarn Pet Products Feb 29, 2024 8:30:00 AM 1 min read [Trade Show Case Study: Wallace Distribution Company](https://blog.perenso.com/case-studies/wallace-distribution-company) ![Trade Show Case Study: Wallace Distribution Company](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(1).png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Trade Show Case Study: Wallace Distribution Company Oct 18, 2023 2:09:28 PM 1 min read ### No Comments Yet Let us know what you think ## Let's Chat ![Schedule A Call](https://blog.perenso.com/hs-fs/hubfs/Employee%20Signature%20Photos/Schedule%20A%20Call.png?width=100&height=100&name=Schedule%20A%20Call.png) ### Let's get started! Book a 30-minute starter conversation [Let's get started!](https://content.perenso.com/schedule-a-demo) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Perenso", "url" : "https://blog.perenso.com/case-studies/author/perenso" }, "dateModified" : "2025-06-24T19:26:25.769Z", "datePublished" : "2022-07-05T12:42:00.000Z", "headline" : "Case Study: UNFI | Perenso", "image" : [ "https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(3).png" ], "mainEntityOfPage" : { "@id" : "https://blog.perenso.com/case-studies/unfi-case-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.perenso.com/hubfs/Perensologo.png" }, "name" : "Perenso" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/52241788991/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Perenso-UNFI-CaseStudy.mp4", "dateModified" : "2025-11-10T23:12:47.576Z", "description" : "Are you ready to revolutionize your sales experience at trade shows? Discover how Unify is leveraging advanced technology to streamline interactions between suppliers and customers, enhancing efficiency and boosting sales outcomes.\n\nIn this video, we dive into the innovative strategies Unify employs to transform traditional trade shows into dynamic selling environments. Key topics include:\n\n- **Seamless Customer Engagement:** Learn how the integration of a show app allows suppliers to access vital customer information instantly, making order creation and negotiation smoother than ever.\n- **Diversity of Customer Needs:** Understand the challenges posed by a varied customer base and the importance of customizing approaches to meet different pricing models and requirements.\n- **The Impact of Perenso:** Explore how Perenso has significantly improved the speed and accuracy of sales processes, enabling suppliers to provide immediate answers to customer inquiries regarding pricing and deals.\n- **Collaborative Success:** Hear firsthand how the partnership with Perenso has streamlined operations, eliminating manual processes and enhancing user experience at events.\n\nBy watching this video, you'll gain actionable insights into optimizing your trade show strategy, improving customer relationships, and harnessing technology to drive sales. 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