Trade Show Case Study: Wallace Distribution Company

Watch to find out how the hardware distributor has improved their trade show experience with our trade show software.


Wallace Distribution is a hardware distributor whose region includes 11 states selling hardware, lumber, and building materials.

Trade Show Challenge:

Before Perenso, Wallace Distribution Co. was taking their trade show orders with paper and pens. After each show had concluded it would take their team a minimum of 5 days to finish entering all of those orders into their database. Not only did their processes delay the finalization and shipping of show orders, but they also consumed a lot of admin time and weren't completely accurate. 

In addition to the delayed order processing time, Wallace also struggled with an efficient customer registration process. The influx of customers arriving at the venue for the trade show kickoff event would result in long lines, delayed entry, and the help of 8 or more employees to get everyone checked in. 

Perenso Solution:

With Perenso Trade Show, Wallace has revolutionized the way they do business. The distribution company eliminated paper completely and reduced the time it took to get show orders processed and shipped. The vendors and customers have embraced the easy-to-use ordering software and applaud the on-demand reports that allow them to verify their orders before leaving the show floor. 

Additionally, Perenso's registration solution allows attendees to register for the event online, providing them with a QR code that can be easily scanned at the event entrance to confirm their arrival and print their badge. This process has shortened the time it takes for attendees to enter the event and reduced the number of staff needed.

Read an article from Hardware Retailing about Perenso's impact on Wallace Distribution's hardware show.

Perenso provides Wallace Distribution with the following services:

Trade Show Ordering | Event Registration | Event Explorer App 

Lead Capture | Ticketing | Flight Board | Redemption