Hybrid Trade Show Case Study: Merchants Foodservice

Watch the complete case study to find out how, 'a one-time fill-in', turned into, 'never looking back', for Merchants Foodservice.


Founded in 1904, Merchants Foodservice operates as a wholesale food distributor and restaurant supplier. The company provides inventory management solutions, nutrition services, food safety, market reports, and access to many products. Merchants Foodservice has grown into the 12th-largest foodservice distributor in the United States with operations in 12 states.

Trade Show Challenge: 

When the pandemic hit in 2020, Merchants Foodservice, like other distribution companies, was searching for a way for the show to go on. Their typical live show was no longer an option, so they started looking for a way to provide their customers with the same experience online. That's when they came across Perenso, and haven't looked back since. 

Perenso Solution: 

The use of Perenso Cloud Show provided a phenomenal virtual customer experience that was "heads and shoulders above their competitors" admits Bethany Harrison, Merchant's Senior Marketing Coordinator. Working with the Perenso team was such an enjoyable experience, that they decided to try out Perenso Trade Show when they got the chance. The user experience was so friendly and supportive for the admin, vendors, sales staff, and customers that Merchants have continued using Perenso for their trade shows for 4 years (and counting)!

One of the most notable things Harrison recalls from their last show with Perenso is the excitement attendees expressed about using the Event Explorer app. Even a year after the show had concluded, the Merchants' team was still receiving positive comments about the mobile event app. The addition of the app has increased attendee engagement and excitement for future Merchants Foodservice shows. 


Perenso provides Merchants Foodservice with the following services:

Trade Show Ordering | Event Registration | Virtual Trade Show

Deals and Discounts | Leads and Content | Event Explorer