--- title: "Mobile Event App Case Study: Gordon Food Service" description: Discover how Gordon Food Service uses Perenso's Mobile Event App to enhance the trade show experience for their customers. image: https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(2)-1.png --- [Mobile Event App](https://blog.perenso.com/case-studies/tag/mobile-event-app)[Foodservice](https://blog.perenso.com/case-studies/tag/foodservice) # Mobile Event App Case Study: Gordon Food Service by [Perenso](https://blog.perenso.com/case-studies/author/perenso) 1 min read Jan 18, 2024 11:01:33 AM ## Watch to learn more about how Perenso's Mobile Event App has helped the foodservice distributor enhance the trade show experience.     A Perenso Trade Show customer since 2018, [Gordon Food Service](https://gfs.com/en-us/) was looking for a way to increase customer engagement and enhance the trade show experience even further. ## Why Perenso's Mobile Event App? "The ordering app had been so beneficial on the show floor, we wanted to let the customers have that same resource in the palm of their hand, " says Halle Billinghurst, Gordon Food Service's event producer. The[ mobile event app](https://www.perenso.com/mobile-sales-app-for-trade-shows) gives attendees visibility of everything available at the show and provides them with important show information. When asked about her favorite features, the event producer applauded the push notifications for helping her team communicate with attendees throughout the event. "The notifications are a big one", Billinghurst exclaims, "this allows us to actually tell the customer in real-time, what we want them to go to, what we want them to do."  In addition to enhancing the customer experience and improving communication, the mobile event app has also become a favored resource for Gordon Food Service sales reps. Sales reps are using the [targeting feature](https://www.perenso.com/trade-show-target-marketing) to highlight valuable booths, products, and other at-show happenings that they want their customers to visit, order, and see while they're at the show. All of these targeted items can be accessed by the customer via the mobile event app, so they can easily navigate the show floor and check out everything their sales rep recommended. Overall, Perenso's mobile event app has received rave reviews from Gordon Food Service customers and sales reps, "We've gotten really good feedback that it's user-friendly, that it has the resources that make sure their day is special," says Billinghurst. ## Watch to learn more about how Perenso's Mobile Event App has helped Gordon Food Service enhance the trade show experience.   ### Perenso provides Gordon Food Service with the following services: ## [Trade Show Ordering](https://www.perenso.com/trade-show-software-for-sales) | [Virtual Trade Show | ](https://www.perenso.com/sell-better-at-virtual-trade-shows)[Event Registration](https://www.perenso.com/event-registration-solution) ## [Mobile Event App](https://www.perenso.com/mobile-sales-app-for-trade-shows) | [Deals and Discounts](https://www.perenso.com/featured-products-and-show-deals) | [Leads & Content](https://www.perenso.com/lead-generation-content-management-for-trade-shows) Share this [Share on X ](https://x.com/intent/post?url=https://blog.perenso.com/case-studies/mobile-event-app-case-study-gordon-food-service&text=Mobile+Event+App+Case+Study%3A+Gordon+Food+Service) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.perenso.com/case-studies/mobile-event-app-case-study-gordon-food-service&t=Mobile+Event+App+Case+Study%3A+Gordon+Food+Service) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.perenso.com/case-studies/mobile-event-app-case-study-gordon-food-service&t=Mobile+Event+App+Case+Study%3A+Gordon+Food+Service) Previous story [← Trade Show Case Study: Wallace Distribution Company](https://blog.perenso.com/case-studies/wallace-distribution-company) Next story [Field Sales Case Study: Redbarn Pet Products →](https://blog.perenso.com/case-studies/field-sales-case-study-redbarn) ## You May Also Like These Related Stories [Virtual Event Case Study: Scavuzzo's Inc.](https://blog.perenso.com/case-studies/scavuzzos-inc.-case-study) ![Virtual Event Case Study: Scavuzzo's Inc.](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(11).png) [Virtual Trade Show](https://blog.perenso.com/case-studies/tag/virtual-trade-show) ### Virtual Event Case Study: Scavuzzo's Inc. May 20, 2021 3:53:38 PM 1 min read [Virtual Event Case Study: L&L Supply](https://blog.perenso.com/case-studies/ll-supply-case-study) ![Virtual Event Case Study: L&L Supply](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(13).png) [Virtual Trade Show](https://blog.perenso.com/case-studies/tag/virtual-trade-show) ### Virtual Event Case Study: L&L Supply May 20, 2021 2:56:49 PM 1 min read [Trade Show Case Study: Lipari Foods](https://blog.perenso.com/case-studies/lipari-foods-case-study) ![Trade Show Case Study: Lipari Foods](https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(5).png) [Trade Show](https://blog.perenso.com/case-studies/tag/trade-show) ### Trade Show Case Study: Lipari Foods Jul 4, 2022 11:41:00 AM 1 min read ### No Comments Yet Let us know what you think ## Let's Chat ![Schedule A Call](https://blog.perenso.com/hs-fs/hubfs/Employee%20Signature%20Photos/Schedule%20A%20Call.png?width=100&height=100&name=Schedule%20A%20Call.png) ### Let's get started! Book a 30-minute starter conversation [Let's get started!](https://content.perenso.com/schedule-a-demo) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Perenso", "url" : "https://blog.perenso.com/case-studies/author/perenso" }, "dateModified" : "2025-11-11T17:00:36.513Z", "datePublished" : "2024-01-18T18:01:33.000Z", "headline" : "Mobile Event App Case Study: Gordon Food Service", "image" : [ "https://blog.perenso.com/hubfs/Copy%20of%20Employee%20Spotlight%20(2)-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.perenso.com/case-studies/mobile-event-app-case-study-gordon-food-service", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.perenso.com/hubfs/Perensologo.png" }, "name" : "Perenso" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/151994156802/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/boost-customer-engagement-using-innovative-event-tools.mp4", "dateModified" : "2025-11-11T17:00:25.090Z", "description" : "Unlock the full potential of your trade show experience with our innovative mobile app designed for exhibitors and attendees alike. This video delves into how our app enhances the event experience by putting essential resources right in the palm of your hand.\n\nKey features highlighted in this video include:\n\n- **Comprehensive Event Insights**: Discover all vendors and products available on the show floor, along with vital information such as parking and venue details.\n- **Real-Time Notifications**: Learn how the app enables on-the-spot communication to guide attendees to important activities and presentations during the event.\n- **Sales Rep Targeting**: Understand how sales representatives can customize recommendations for attendees, ensuring they don’t miss key products and presentations.\n- **User-Friendly Design**: Hear the positive feedback from users who appreciate the app's intuitive interface, making it easy to navigate and access resources.\n\nBy integrating our app into your event strategy, you can streamline the attendee experience, improve engagement, and foster meaningful connections. Join us to explore how this tool can transform your trade show interaction, making it more efficient and rewarding.", "duration" : "PT2M", "height" : 1080, "name" : "Boost Customer Engagement Using Innovative Event Tools", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/boost-customer-engagement-using-innovative-event-tools.mp4/medium.jpg?t=1762880425090", "uploadDate" : "2024-01-04T21:34:30.164Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/55750789257/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Scavuzzos%20Case%20Study.mp4", "dateModified" : "2025-11-10T23:30:34.437Z", "description" : "As the pandemic reshaped the landscape of food shows, discover how Perenso revolutionized the experience for customers and vendors alike. This video showcases the innovative Perenso Cloud Show, a solution designed to replicate the physical food show experience while leveraging advanced technology.\n\nKey takeaways from this video include:\n\n- The seamless transition from traditional food shows to virtual platforms, emphasizing the importance of customer and vendor engagement.\n- Insights into the intuitive design and user-friendly features of the Perenso platform that enhance the event experience.\n- Testimonials from vendors like Scavuzzo's, highlighting how Perenso's technology elevated their show and strengthened their brand equity.\n\nLearn how Perenso's dedicated support and robust capabilities streamline the entire event process, from planning to execution. With an emphasis on efficiency and adaptability, Perenso empowers show hosts to navigate challenges confidently, ensuring successful outcomes in a competitive market.\n\nJoin us as we explore the future of trade shows and events, demonstrating how Perenso not only meets but exceeds expectations in delivering a memorable and impactful experience for all participants.", "duration" : "PT3M22S", "height" : 720, "name" : "Delivering the Best Virtual Food Show Experience with Perenso and Scavuzzo's", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Scavuzzos%20Case%20Study.mp4/medium.jpg?t=1762817434437", "uploadDate" : "2021-09-21T17:15:08.735Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/45284700050/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4", "dateModified" : "2025-10-10T20:59:35.893Z", "description" : "Learn how the lawn and garden distributor increased show sales by 40% using Perenso's virtual trade show platform.", "duration" : "PT3M25S", "height" : 1080, "name" : "L&L Supply Case Study", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/L&L%20Case%20Study.mp4/medium.jpg?t=1760129975893", "uploadDate" : "2021-04-16T15:07:04.718Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.perenso.com/media-transcripts/49000164253/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://4112205.fs1.hubspotusercontent-na2.net/hubfs/4112205/Case%20Studies/Lipari%20Case%20Study%20-%20Perenso%20Trade%20Show%20Ordering%20Solution.mp4", "dateModified" : "2025-11-10T23:18:36.657Z", "description" : "Discover the dynamic world of The Lipari Show, one of the largest selling events in the United States for the food service industry. Join us as we explore how this annual event, held every April, brings together over 5,500 customers and 750 booths showcasing 15,500 items, all designed to drive sales and foster connections.\n\nKey highlights from this video include:\n\n- The unique structure of The Lipari Show, where attendance is essential for accessing exclusive deals and offers.\n- The challenges and solutions in data collection during the event, processing millions of dollars in orders efficiently within just nine hours.\n- The integral role of the Perenso system in enhancing the customer experience, from quick order processing to seamless communication with vendors.\n- Insights into how the partnership with Perenso has transformed the event management process, reducing data compilation time from months to just days.\n\nViewers will gain actionable insights into optimizing event operations and enhancing customer relationships through technology. Learn how Lipari and Perenso work together to create a fast, efficient, and enjoyable experience for attendees, ensuring every detail is managed with precision.\n\nJoin us and discover how innovative technology can redefine your event and sales strategies, making success not just a goal, but a reality in the competitive landscape of the food service industry.", "duration" : "PT3M20S", "height" : 720, "name" : "Streamlined B2B Order Processing at the Lipari Food Show", "thumbnailUrl" : "https://4112205.fs1.hubspotusercontent-na1.net/hubfs/4112205/Case%20Studies/Lipari%20Case%20Study%20-%20Perenso%20Trade%20Show%20Ordering%20Solution.mp4/medium.jpg?t=1762816716657", "uploadDate" : "2021-06-17T17:52:20.246Z", "width" : 1280 } ```