In today's fast-paced event landscape, a powerful event app isn't just a luxury – it's a necessity. But simply having an app isn't enough; the key is to ensure your attendees are actively using it. Higher app engagement translates to better attendee experiences, more valuable data, and a greater ROI for your event.
Here at Perenso, we understand the challenges and opportunities of event technology. That's why we've put together this comprehensive guide, packed with actionable tips for event managers and show hosts to skyrocket their event app engagement.
1. The Pre-Event Hype: Get Them Excited Early!
Engagement starts long before attendees walk through the door.
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Promote Relentlessly: Feature the app prominently in all pre-event communications – emails, social media, your event website, and registration confirmations.
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Highlight Key Features: Don't just say "download our app." Tell them why they need it. Will it help them build their schedule? Network with speakers? Participate in live polls?
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Create a "Download & Win" Contest: Offer an incentive for early downloads. A small prize can go a long way in encouraging adoption.
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Tutorial Videos & Screenshots: Show them how easy it is to use. A quick, engaging video can demystify the app and demonstrate its value.
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Personalized Onboarding: If your app allows, consider sending personalized messages or quick guides to different attendee segments, highlighting features relevant to them.
2. On-Site Activation: Making the App Indispensable
Once your attendees are at the event, it's prime time to make the app their go-to resource.
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Prominent Signage: Place QR codes and download instructions at registration desks, session rooms, and high-traffic areas.
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Dedicated "App Help Desk": Have a small station with staff ready to assist attendees with downloads, login issues, and feature walkthroughs.
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Include Interactive Maps: If your venue is large, leverage the app for interactive maps and directions. Attendees will appreciate not getting lost!
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Session-Specific Calls to Action: During presentations, ask attendees to use the app for Q&A, polling, or downloading speaker slides.
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Networking Hub: Encourage attendees to use the app's networking features to connect with each other, speakers, and exhibitors. Consider icebreaker activities that require app interaction.
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Gamification: Implement a leaderboard, points system, or scavenger hunt within the app. Reward top engagers with fun prizes.
3. Content is King: Keep Them Coming Back
An engaging app is packed with valuable, up-to-date content.
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Real-time Updates: Use push notifications for schedule changes, session reminders, important announcements, and last-minute additions.
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Speaker Bios & Presentation Materials: Make it easy for attendees to learn about speakers and access their presentations directly through the app.
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Exhibitor Listings & Booth Locations: Provide comprehensive information about exhibitors, including their products/services and contact details.
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Interactive Agendas: Allow attendees to build personalized schedules, bookmark sessions, and add notes.
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Live Q&A and Polling: These features are fantastic for audience participation and make sessions more interactive.
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Post-Event Content: Continue to upload relevant content, such as session recordings, summary reports, and photo galleries, to keep the app active even after the event concludes.
4. Feedback & Iteration: The Path to Perfection
Your event app is a living tool. Continuous improvement is key.
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In-App Surveys: Ask for feedback on the app itself. What do attendees like? What could be improved?
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Monitor Analytics: Track usage patterns, popular features, and drop-off points. This data is invaluable for future events.
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Encourage Reviews: Positive reviews in app stores can boost credibility and encourage new downloads.
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Post-Event Communication: Send a final thank you via the app, reminding attendees of any lingering content or networking opportunities.
Perenso: Your Partner in Event App Success
At Perenso, we believe in empowering event managers and show hosts with intuitive, powerful tools that deliver real results. Our event app solutions are designed with engagement in mind, offering a seamless experience for both organizers and attendees.
Ready to take your event app engagement to the next level? Contact us today to learn how Perenso can help you create an unforgettable event experience!
