A major part of a successful field sales team is planning – Whether it be planning your selling objectives, customer targeting, or finding the most efficient route to take that day - AKA route planning. Route planning is essential in the field sales world for a multitude of reasons. For starters, route planning optimization maximizes each sales reps’ schedule with real-time route planning and prioritizes sales calls based on client value. According to a study from Salesforce, “66% of a sales team member’s time is spent on non-sales activities” and “45% of mobile workers have wasted significant time because of inaccurate or outdated information.” Let route optimization do the daily planning for your reps and give them more time to sell.

According to a McKinsey study, only one month into the pandemic an astounding 90% of B2B companies shifted to a virtual sales model.