Streamline Order Taking at Trade Shows with this App

January 08, 2024

Discover how a trade show order-taking app can simplify and enhance your order-taking process at trade shows, leading to increased efficiency and customer satisfaction.

Why Order-Taking at Trade Shows is Crucial

Order-taking at trade shows is crucial for businesses looking to maximize their sales and build strong customer relationships. Trade shows provide a unique opportunity for companies to showcase their products or services to a targeted audience of potential customers. By taking orders at trade shows, businesses can capitalize on the immediate interest and excitement generated by their offerings, increasing the chances of making successful sales. Additionally, order-taking at trade shows allows businesses to gather valuable customer data and feedback, which can be used to improve their products or services in the future.

Another reason why order-taking at trade shows is crucial is the limited time frame available for sales. Trade shows typically last for a few days, and attendees have a limited attention span. By providing a streamlined order-taking process, businesses can quickly and efficiently process orders, ensuring that no potential sales are missed. This can significantly boost revenue and help businesses achieve their sales targets.

In summary, order-taking at trade shows is crucial because it allows businesses to maximize sales opportunities, gather valuable customer data, and make the most of the limited time available for sales.

The Challenges of Traditional Order-Taking Methods

Traditional order-taking methods, such as pen and paper or manual data entry, present several challenges for businesses at trade shows. One of the main challenges is the potential for errors and inaccuracies. When orders are taken manually, there is a higher risk of misinterpreting customer requests or entering incorrect information. This can lead to order fulfillment issues and customer dissatisfaction.

Another challenge is the time-consuming nature of traditional order-taking methods. Writing down orders by hand or manually entering them into a system can be slow and inefficient, especially during peak times at trade shows. This can result in long wait times for customers and a decrease in overall customer satisfaction.

Furthermore, traditional order-taking methods may lack integration with other business systems, such as inventory or customer relationship management. This can lead to difficulties in tracking inventory levels, managing customer accounts, and providing accurate order updates to customers.

Overall, the challenges of traditional order-taking methods hinder businesses from achieving optimal efficiency and customer satisfaction at trade shows.

Introducing the Trade Show Order-Taking App

To overcome the challenges of traditional order-taking methods, businesses can turn to a trade show order-taking app like Perenso Trade Show. This app is specifically designed to streamline the order-taking process at trade shows, making it faster, more accurate, and more efficient.

Perenso Trade Show allows sales representatives to capture and process customer orders easily using a mobile device. With just a few taps, sales representatives can enter order details, choose products from a pre-loaded catalog, and calculate totals. The app also provides customer order history and real-time inventory updates.

In addition to order taking, the app offers other useful features, such as customer data collection, order tracking, and integration with other business systems. Sales representatives can capture customer information, including contact details and preferences, which can be used for future marketing and sales efforts.  The integration with other business systems, such as inventory management or CRM, enables seamless data flow and ensures accurate and efficient order processing.

In summary, Perenso's trade show app revolutionizes the order-taking process at trade shows by providing a simple, fast, and accurate solution that enhances efficiency and the customer experience.

Key Features and Benefits of the App

Perenso's trade show order-taking app offers several key features and benefits that make it an essential tool for B2B businesses at trade shows.

Firstly, the app provides a user-friendly interface that is easy to navigate, even for users with limited technical skills. This ensures that sales representatives can quickly adapt to the app and start taking orders without any unnecessary delays or complications.

Secondly, the app provides important product details so sales reps have all the information they need to advise and educate their customers. The app provides information on pricing, inventory availability, customer history, deals and discounts, images and other P.O.S. materials, and more.

Thirdly, the app enables efficient data collection and management. Sales representatives can easily capture customer information, such as contact details and preferences, which can be used for future marketing and sales efforts. 

Lastly, the app integrates with other business systems, such as inventory management or CRM, ensuring seamless data flow and eliminating the need for manual data entry or reconciliation. This leads to greater accuracy, efficiency, and productivity in the order-taking process.

In conclusion, the key features and benefits of Perenso's trade show app contribute to a streamlined and efficient order-taking process, resulting in increased sales, improved customer satisfaction, and enhanced business performance.

Success Stories: How the App Transformed Order Taking at Trade Shows

Many businesses have already experienced the transformative impact of the Perenso Trade Show app on their order-taking process at trade shows.

One success story comes from Wallace Distribution, a leading hardware wholesale distributor. Before implementing Perenso Trade Show, Wallace Distribution relied on manual order-taking methods, often resulting in errors and delays. With the trade show order-taking app, Wallace Distribution was able to significantly reduce order processing time and improve order accuracy. This led to increased customer satisfaction and repeat business.

Another success story comes from Lipari Foods, a grocery and food service distributor. Lipari Foods used to struggle with data collection and getting orders out quickly. By implementing Perenso's trade show order-taking app, Lipari Foods found an easy-to-use solution to their data collection problem. The food distributor found the app efficient, reducing admin time from months to days, resulting in improved customer loyalty and increased sales.

These success stories highlight how Perenso's trade show order-taking app can revolutionize the order-taking process and drive business success at trade shows. By leveraging the app's features and benefits, businesses can enhance efficiency, accuracy, and customer satisfaction, ultimately leading to increased sales and growth. Watch the video below for more feedback from the exhibitors who use the app.


The trade show order taking app has proven to be a game-changer for businesses at trade shows, enabling them to overcome the challenges of traditional order taking methods and achieve remarkable results.