If, like us, physical trade shows play a big role in your business, the last year certainly threw us a curve ball. Face to face events were no longer on the table. The future became now, with virtual events the immediate solution.
With uncertainty around in-person shows, going virtual with your trade show is a great way to still reach your customers and maintain (or increase) sales.
For businesses running field sales teams, it's a tough market. Rapidly changing rules have curtailed the ability to do face to face sales. Due to the financial impacts, some companies have had to reduce the size of their field sales team. Combine this with buyer downturn and uncertainty and it makes for a nervous time for many distributors and manufacturers.
If you could work from anywhere, where would you be most happy and productive? Maybe near the beach? Or maybe in the mountains? Perhaps closer to family? With the rise in popularity of working from home, the option to work from anywhere has become one of the silver linings of the pandemic. The ability for employees to work from anywhere creates more freedom and flexibility in their lives.
As an employee, it's pretty rare that you become emotionally attached to the company that employs you. Not to your work bestie, or your boss, or the payroll person (:P), but to the company itself. The brand. The people. The challenges. The solutions. The customers, yes, even those ones.
Answer these 39 questions to prepare yourself to evaluate and choose the right virtual trade show platform for you.
“It ain’t about how hard you hit, it’s about how hard you can get hit, and keep moving forward. It’s about how much you can take and keep moving forward. That’s how winning is done.” – Rocky Balboa
Ensure your customers get the attention they need
Typically, most companies classify their accounts in one way or another such as 'grading' accounts (A, B, C etc). These different classifications usually require different levels of attention by the Account Manager or Sales Representative. For example, an A grade might need to be visited every 4 weeks, whereas a C grade might only need to be visited every 12 weeks.
Perenso is pleased to announce its acquisition of the Data Connect Corporation’s [DCC] Brolly Events Trade Show division; enabling the consolidation of the Perenso Field Sales and Trade Show applications into one business.