5 Tactics to Streamline and Improve the Trade Show Experience For Attendees

August 24, 2022

The trade show industry is waking up from a COVID-induced sleep and is poised to make a strong showing in 2023. In 2020 virtual events replaced in-person events, but they were unable to deliver the value of in-person experiences. It’s time to get geared back up for bumping elbows in the lead-generating, sales-increasing opportunities of the trade show world. We've put together a list of 5 tactics to help streamline and improve the trade show experience for event attendees.

But first, some trade show statistics pre and post-COVID. According to Statista, the B2B trade show market in the United States was worth 15.58 billion dollars in 2019. Due to the impact of the coronavirus pandemic, the industry saw a sharp decline to 5.6 billion dollars in 2020. The numbers are projected to rise steadily to pre-COVID numbers by 2024.

Basic Pre-Show Planning is a Must 

The trade show doesn't begin when the convention center doors open the first morning of the show. For you, it begins months ahead of time. You know what they say about prior proper planning... it prevents poor performance. If you don't plan ahead, your tools to streamline and enhance the trade show experience will flop. 

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Provide an Event Registration Solution

Having a professional website with your branding, event details, and registration helps you market your event and makes registration simple for attendees. Capturing key information from event registrants with forms or surveys will be valuable in building a relationship with them. Providing registrants with a QR code enables them to print their badges quickly onsite and considerably shortens the wait time. 

Activate a Mobile Event App

Providing an event app can be a huge help to attendees. They will have quick access to venue details, the schedule for seminars, events, demonstrations, and the show floor map. Vendors can showcase products, share information about kits, and individualized recommendations for products or booths that might interest them. Communicating through the app saves vendors time and money. It also provides the opportunity to boost product promotions by showcasing key products. 

Make Ordering Quick and Easy

Ordering software serves a multitude of purposes for both the customer and vendor. The ability for customers to place orders in groups and multiple units streamlines the purchasing process for them. Venders are able to spend less time taking orders (or eliminating them altogether), and inventory is updated in real time so they can monitor stock levels

Host Virtual Events In Conjunction with In-person Events

Including the people who couldn’t make it in person expands your reach and builds trust with them. This broader audience can lead to increased attendance, higher sales, and more qualified leads. Online events also offer the opportunity to track attendees’ interests, this digital footprint provides valuable information for future business decisions. With this information, you can tailor your future content and offerings based on what your audience finds most beneficial.

See what Perenso's trade show software can do to enhance the trade show experience for your attendees:

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