When customers step onto the trade show floor, they immediately begin scanning the room and planning out the route they’ll take to peruse the show. There are rows upon rows of booths, lining every wall and aisle of the room, and they’re determined to visit as many of them as they can. After a long day on their feet, collecting numerous, run-of-the-mill promotional items and talking to countless homogenous exhibitors, it can be easy for your booth and your business, to become lost in the mix of it all.
Here are some tips to help make your trade show booth stand out, your company become more memorable, and help meet your ROI.
Colors
You don’t want to bore onlookers with a plain, black and white display but, on the other hand, you don’t want to overwhelm them with a plethora of different colors either. Chose 3-4 colors that compliment your logo and follow your brand’s guidelines. A simple design rule to follow is the 60-30-10 rule. 60% of the space should be your primary color, 30% should be your secondary color and the remaining 10% should be an accent color.
Space
Just like with colors, too much stuff/décor/graphics can cause customer attendees to feel overstimulated. Leaving blank space is important in balancing your display and highlighting the correct message you want consumers to focus on. With this information in mind, you should aim for 40% of your exhibitor space to be left blank. Use the 60-30-10 rule to fill the remainder of the space.
Consistency
Once your brand has been established and it begins getting recognition, you should remain consistent with it - this is key in building trust and loyalty among your consumers. Use familiar graphics and logos so customers will recognize and make that connection between the products they see at the store, with those at the trade show.
One-of-a-kind
You are different than your competitors and that’s something you should showcase in your vendor booth – think outside the box with it. You’re there to raise awareness of your business and products so, try incorporating your products into the display or creating interactive activities for customers to participate in that involve the use of your products. Some unique ideas to consider:
- Product trivia
- Scavenger hunt
- Interactive videos
Be sure to reward prospects for their time - Although it’s easiest to buy a bag of candy or give out pens with your company logo, you can set yourself apart with a useful or exciting giveaway prize or promotional item that customers will actually want to have.
Use these tips to plan ahead for your next trade show booth to ensure your prospects have a more enjoyable experience and you see a higher return on your investment!
Want some tips on how to get more customers to visit your virtual trade show booth? Learn more. Or, check out our Vendor Success Kit to see what you need to create an appealing vendor booth for events online with Perenso Cloud Show.
