Case Study: Associated Grocers of New England
Associated Grocers of New England Inc. is the largest retailer-owned, wholesale grocery distribution center in New England. Serving the needs of independent retail grocers of every store size and format: multi-store independent supermarket groups, community supermarkets, country stores, and convenience retailers. Twice a year, AGNE hosts its CORE Food Show. These food shows, hosted in the Spring and Fall, offer the retailer an in-depth look at their vendors' variety of products.
Trade Show Challenge:
Associated Grocers of New England is continually growing and evolving as an organization and with that, they must make sure the selling platform they are using is working for them. They wanted to build a platform that would work beyond trade shows and could be used for other off-season, promotional events. As Rebecca Mertz, Category Merchandiser for AGNE explained, they were “building for the future.” AGNE is not one-size-fits-all and needed a platform that was unique to them.
Perenso's event platform helped Associated Grocers of New England:
REACH: Accessibility helped customers participate in the event for the first time
GROW: Built a platform that is competitive and creates new opportunities for growth
PROTECT: Utilized new technology to streamline ordering and negotiating