How Technology Can Impact Your Trade Show

July 19, 2022

     From before the show begins, to after the show has concluded and all the excitement has died down, technology can enhance and ease the experience for everyone. Perenso’s trade show software provides a variety of features that will increase event sales, reduce admin burden, and help you gain business insights.

     Event Registration

For customers, the trade show experience begins at registration – start your event right with a custom-designed registration website that showcases your brand and all of your essential event information. Additionally, you can customize the registration process to collect information from your attendees using a variety of surveys and forms. Through event registration, you can also take advantage of our notification tools to create branded emails to keep your attendees informed of any show updates.

     Booth App/At-Show Ordering

At-show ordering can be done easily and conveniently with the Perenso Booth App. Vendors are provided with an iPad that will automatically load their products and information upon picking it up at the show. From there, vendors can assist their customers in browsing deals, viewing product content, and placing orders and leads, while negotiating deeper discounts along the way.

     Mobile Event App

A cell phone is everyone’s favorite accessory, so why not use that to your advantage to help improve the customer experience at your trade show? Perenso’s Event Explorer is a mobile event app that provides customers with product and event information at their fingertips. Customers can view the floor map, customize their at-show agenda, and create custom shopping lists, so they know when and where to go, every step of the show.

     Digital Product Catalog

Do you design, print, and ship physical copies of your product catalog to hundreds of customers, costing your company printing and shipping costs while producing tons of paper waste – it’s time to go digital. Update your product catalog design and any of your product information, in a flash and distribute it to your customers, free of charge, in an email, or on a website of your choosing.

     Virtual/Hybrid Trade Shows

Extend the reach of your trade show by hosting it virtually or as a hybrid show, with the option to attend online or in person. You can replicate the physical experience with a custom lobby, integrated multi-way chat, and live or on-demand seminars.

     Reporting & Analytics

Through every phase of your show, our software will be tracking data to provide you with the most detailed and accurate information to summarize your show. From customer-sales rep orders reports to vendor-broker sales reports, all the way to the host-level reports that capture registration information, booth activity, seminar statistics, and negotiations data, Perenso provides it all, so there’s no more manual data entry involved.

Enhance your next trade show for your attendees and reduce the burden for your admin with the technology powered by Perenso.

Want to see what else Perenso can do to help you sell better at your next event?Trade Show