Trade Show Software Solution Finds New Home

Posted by Perenso on Feb 20, 2018 10:20:16 AM


Perenso is pleased to announce its acquisition of the Data Connect Corporation’s [DCC] Brolly Events Trade Show division; enabling the consolidation of the Perenso Field Sales and Trade Show applications into one business.

For the past three years Perenso (by SofTech Computing) has worked in an alliance with USA-based Brolly Event Solutions to deliver the event management and ecommerce software solution to the market.

Perenso CEO David Cattell believes the Trade Show platform is the best solution available to the sector. “We are all proud of the success the platform has enjoyed to date and appreciate DCC’s competency in delivering the solution. We are looking forward to the next stage in the product’s development”, he said.

Following a recent strategic review of the respective businesses, the companies have decided to demerge their activities. Effective 19th February 2018, Perenso will assume responsibility for the delivery of the Trade Show platform business. Data Connect Corporation will maintain responsibility for the Document Management segment of its business.

“Separating our activities will allow both companies to focus even harder on bringing the best solutions to our customers with faster lead times and greater empathy for their business needs”, David Cattell said.

“We are excited about the additional benefits we can now offer Trade Show customers through the Perenso Field Sales platform which enables them to leverage the power of the trade show beyond the event, throughout the year”, he said.

Brolly’s Trade Show team will transition into the Perenso family and continue to provide the service excellence they are known for. The only immediate change customers will notice is the rebranding of the platform to Perenso Trade Show.


Tags: Mobile B2B Ecommerce, Company News, Perenso Trade Show

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