SFA vs CRM: Understanding How Each Benefits Your Business
Discover the differences between SFA and CRM and learn about key features and benefits of each to optimize your sales pr …
Employee Spotlight: Chris Cassens
Meet Chris - One of Perenso's dedicated account managers who loves a good cup of coffee and all things baseball!
2024 Trade Show Trends: Elevating Your Marketing Strategy
Discover the latest trade show trends that will take your marketing strategy to new heights in 2024.
Streamline Order Taking at Trade Shows with this App
Discover how a trade show order-taking app can simplify and enhance your order-taking process at trade shows, leading to …
4 Ways to Motivate Your Sales Team
Motivating a sales team is one of the key strategies sales managers need to keep their field sales reps productive and e …
Everything You Need to Know About B2B Events
It takes a lot of work to plan and execute a B2B event. For organizers, achieving event success may seem daunting at fir …
Employee Spotlight: Stevie Hearon
Meet Stevie - Perenso's quirky and creative marketing associate, who is a devoted sister, Volkswagen enthusiast and Rock …
Why a Mobile-First Approach is Essential for Field Sales Teams
Field sales teams are constantly on the go, meeting customers, fostering relationships, and making sales. In today's fas …
Guide to Measuring Your Trade Show ROI
Trade shows are an essential marketing tool for many businesses, and as a trade show organizer, your job is to ensure th …
The Benefits of Virtual Trade Shows for Businesses
The Benefits of Virtual Trade Shows for Businesses In recent years, trade shows have abandoned their traditional roots o …
Employee Spotlight: Kirstin Wolgast
Meet Kirstin - A book worm and food enthusiast who is a hard-working and enthusiastic member of the Perenso team!
Employee Spotlight: Ryan Kuan
Meet Ryan - The king of toddler giggles and a veteran member of the Perenso team who colleagues describe as an absolute …
5 Tips for Event Promotion
Event planners and trade show organizers know first-hand that the success of an event is often measured by headcount and …
Making Trade Shows More Personal: The Benefits of Event Customization
There’s a growing trend in the trade show and events industry towards personalized experiences that are tailored to a sp …
What to Look For In A Mobile Event App
We live in a mobile-first world. Smartphones and tablets are often the first tools people reach for when they need infor …
Employee Spotlight: Garret Olds
Meet Garret - A devoted family man, trivia buff, and the Perenso team's tech support guru!
Retail Execution Software for Merchandisers
It should come as no surprise that retail is an industry that's hard to succeed in. Not only do brick-and-mortar busines …
4 Personality Types & How to Sell to Them
One of the best practices of field sales is knowing your customer and tailoring your sales pitch to their personality. W …
How CRM Integration Can Improve Your Field Sales Results
What is CRM Integration? Let's start at square one: CRM stands for customer relationship management. It's a software sol …
